Get
The Label

• 147 new customers acquired
• 18 - 24s Most engaged, least mailed
• Matchback analysis = proven attribution
• Geo-targeted doordrops outperformed control

The Challenge

With a fast-moving online retail model and a budget primarily allocated to digital, Get the Label needed convincing insight and proven data before reconsidering doordrop marketing. Their internal marketing team required an evidence-backed business case to:

• Justify the reinvestment in door drops
• Understand whether 18-24 year olds were still a valuable audience segment
• Identify where their current customer base lived geographically
• Ensure any campaign landed ahead of key sales windows: Easter and payday

The challenge wasn’t simply to execute a campaign. It was to prove using real-world, third-party data that doordrop marketing could still drive tangible commercial outcomes in the e-commerce space.

Our Method

Eight Group partnered closely with JICMAIL to develop a compelling test case that would speak directly to Get the Label commercial priorities.

We led the project across three key pillars:

1. Insight & Justification

We developed a bespoke JICMAIL insight deck, focusing on the performance of doordrops in the retail and online retail sectors. Particular attention was given to:

• Reach, frequency, and lifespan of physical mail
• Digital actions triggered by receiving a doordrop
• Attention metrics by age segment

Our standout finding?
18 – 24 year olds are the least mailed, but the most engaged making them an untapped, high-impact segment.

2. Audience & Geography Profiling

Working with data supplied by Getthelabel.com, we profiled existing customers and overlaid geographic data to identify areas with high audience affinity. This informed a hyper-targeted door drop execution focused on specific, high-performing postcodes.

3. Collaboration & Campaign Planning

We brought in Whistl as a delivery partner to bolster the case further with a complementary insight report. With all data aligned and creative signed off, the campaign was timed to hit doormats in the final week of March aligning with payday and Easter shopping periods.

Conclusion

At Eight Group, we’re not just here to push print. We’re here to help brands make strategic, data-informed decisions that drive real results.

By combining deep sector insight, data profiling, and expert targeting, we helped Getthelabel.com unlock a previously shelved channel. One that is now firmly back on the table as part of their acquisition strategy.

Want to power up your performance with data-led doordrops?

Let’s talk. We’ll build your business case, test it smartly, and deliver results that matter.