Our data services make it easy for businesses to access the necessary insights to efficiently and effectively launch their next marketing effort, whether it’s direct mail, email or print marketing. See how our data services can help your business excel!

The benefits of healthy data:

Our Data Services provide multiple benefits for businesses, including increased savings and the ability to create more targeted, personalised messages. With accurate and ‘clean’ customer data, you can reduce wasted communications and minimise costs, while also building a positive brand reputation. You’ll have a better insight into your target audience profile, so campaigns reach the right people with the right message, resulting in higher response rates and maximised marketing budget potential.

Unleash your data-driven marketing to its full potential.

• Saves money – Creating a higher return on investment.
• Better targeting – Ensuring you are delivering the right message to the right people
• More personalised – Making your customers feel valued and understood
• Reduces waste – You are only sending communications where needed
• Builds a reputation – You are communicating to engaged customers as opposed to damaging your brand or being seen as a nuisance.
• Best results – With a clear target audience profile, better targeting and personalisation you should see higher response rates for each campaign. Maximising your budget to its fullest potential.

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Why use Eight Digital for your data services?

Looking to better understand your target audience and gain a competitive edge?

Our comprehensive data services, direct mail, and multi-channel marketing options give you the confidence that you are making the most out of your marketing investment. Not only that, but our options also work together seamlessly to ensure complete compliance with GDPR regulations. Boasting impressive results and large savings, our customers have already seen outstanding success with these services.

Free Data Health Check

The benefits of our free data health check:

• Clear insights into the quality of your data
• Identifies the quantity of healthy data
• Suggestions on how best to proceed to ‘clean’ your data
• It’s safe, free, and professional advice

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Data Cleansing

Data cleansing makes the most of the data you have.

What our data cleansing service involves:

• Identifying and removing duplicate records
• Clean and update incorrect or incomplete addresses
• Amend spelling errors and abbreviations
• Complete missing data in some instances
• Appending additional information about your customers

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Customer Profiling

Knowing your customers is invaluable, it helps make informed decisions to get maximum results. Our software will analyse and segment your customer data to give you a more in-depth understanding.

Our customer profiling could help you:

• Identify top customers based on frequency, recency, and value to target specifically.
• Understand your customer geo-demographics
• Highlight where targeted campaigns could be most effective

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Home Mover Marketing

Helping local businesses get ahead by reaching new local customers who are in the moving process or have moved.

The benefits of home move marketing:

• Marketing to customers in purchase mode
• Builds brand awareness
• Get ahead of your local competition
• Grows your customer base

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Partially Addressed Mail

Profiling, targeting, and communicating with look-a-like customers who match your ideal customer profile.

​The benefits of partially addressed mail:

• Focus on new customer acquisition
• Grows your customer base
• Builds brand awareness
• Marketing to your ideal customer profile

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How Data Services drives successful print & digital marketing campaigns

Incorporating data services into print marketing campaigns can vastly improve the effectiveness of the campaign and engagement with your customers. Data services allow for the further segmentation and targeting of specific audiences, enabling more relevant messaging that is sure to resonate.

Additionally, data services can help personalise direct mail materials by bringing in current customer information or third-party data sources so that each campaign piece has a unique message specifically tailored to its recipient. This improved targeting will also result in better response rates and higher ROI.

What is Data-Driven Marketing?

Data-driven marketing is an approach to marketing that uses customer data and analytics to better inform your decision making. By leveraging customer data, such as demographics and psychographics, marketers can learn more about their target audience and optimise campaigns for better reach, engagement, and sales.