Eight Group Audits
Whether it’s marketing brilliance or sustainability practices, our effective audits will delve deep into your business landscape, identifying pain points, seizing opportunities, and shedding light on overlooked areas for improvement.
Improve Your Marketing Potential with an Eight Group Audit
It’s easy to fall into a routine and stick to familiar paths, however, we understand that staying stagnant can yield a predictable outcome.
To break this cycle, periodic audits are essential. In today’s fast-paced business environment, taking a moment to reassess your strategies can be the game-changer your business needs.
Our recommendation? Conduct comprehensive audits every 18 months to 3 years to ensure you’re not missing out on pivotal growth avenues. Regular audits with an external set of eyes ensure your actions are consistent with your marketing strategy. As times change, so does your marketing activity need to, to ensure a consistent strategy.
At Eight Group, we offer two distinct divisions of audits.
- Sustainability Audits
- Print & Marketing Audits
Sustainability Audits
Gain clarity on your eco-initiatives, pinpoint areas for enhancement, and understand how you can work towards sustainable practices throughout your marketing activity.
We can audit and work with you to improve sustainability of the following areas of your business:
- Marketing carbon footprint calculation
- Responsibility practices
- Marketing spend
- Supply Chain
- Analysis of carbon creation across online & offline channels
- Marketing Carbon Offsetting
- Help with sustainability KPIs and goals
Contact Eight Plus Sustainability Consultancy for more details.
Be More GreenPrint & Marketing Audits
Digital Marketing Audits
Conduct a thorough assessment of your digital marketing efforts, including social media campaigns, Paid Advertising, SEO strategies, and email marketing campaigns. Analyse key performance metrics to gauge the success of your digital initiatives and identify areas for improvement to boost online visibility and customer engagement.
A typical Digital Marketing Audit will review the following:
- We’d conduct a classic SWOT Analysis to set the scene.
- Website Performance Review in terms of usability, navigation, data, and conversion.
- Competitor analysis.
- SEO Audit comprising of keyword research on-page, off-page; technical, and content and look at your link-building strategies.
- Social Media review of all your activity to include engagement rates and channel recommendations.
- Google Analytics Audit.
- Email Marketing activity with recommendations to improve performance.
- We’d look at all paid activity running to ensure you are getting maximum bang for your buck!
- Ensure your digital marketing campaigns are aligned to your overall marketing plan and goals.
Content Audits
Review the quality, relevance, and performance of your content across your platforms/channels, ensuring alignment with your brand objectives and target audience preferences. Identify content gaps, duplication, or outdated material that may hinder your content marketing efforts and recommend strategies for enhancing content effectiveness.
- Overview of all content and URLs across the website and mapped against certain criteria
- Map out goals of content and check if meeting goals
- Review of content being used across social channels
- Recommendations for cross-channel content alignment
Website & Analytics Audit
Examine the performance of your website in terms of user experience, navigation, and conversion optimisation. Analyse website analytics data to understand visitor behaviour, identify traffic sources, and pinpoint opportunities to enhance website performance and drive conversions.
- Review of all website data
- Check tracking and goals to ensure align data collected with business objectives
- Heatmapping and surveys
- Site speed report and UX recommendations
Creative Audit
Evaluate the creativity and impact of your marketing campaigns, branding elements, and design assets to ensure consistency and effectiveness across all channels. Review the visual appeal, messaging, and branding alignment of your creative materials to enhance brand recognition and audience engagement.
- Review existing assets and any campaign assets in use against:
- Concept
- Engagement
- Copy
- Layout & Design
- Visual branding & audience to ensure brand alignment and consistency
- Tone & messaging throughout all creative
Print & Postage Audits
Assess the efficiency and cost-effectiveness of your print and postage processes to optimise resources and streamline your mailing operations. Identify opportunities for reducing printing and postage costs while maintaining quality standards and timely delivery of mailings.
- Supplies: paper, stock & print
- Security
- Print: workflow, cutting costs, office efficiency
- Carbon footprint
- Identify postage savings and overall optimisation
- Benchmark against our in-house quality framework
Data Audits
Scrutinise your data collection, storage, and utilisation practices to ensure compliance with data privacy regulations and best practices. Identify opportunities to leverage data more effectively for targeting, personalisation, and decision-making to drive marketing success and business growth.
- Data health check
- Customer profiling
- Pen portraits
- Data segmentation
How do we work?
If you are interested in any of the above bespoke audits, here is our usual four-step process:
- Introduction Questionnaire
- In-Depth Fact Find Meeting
- Audit/Review
- Proposal – high-level actions, improvements, and ideas
If you’re eager to move your business forward but find yourself at a crossroads, unsure of the next steps, or seeking validation on your current trajectory, look no further than our dedicated team at Eight Group.
We can help you refine your business strategies, embrace growth opportunities, and steer your business in the right direction.
Speak to one of our specialists today
