Triggered Mail
Communications
Right time, right message, great impression, higher ROI!
Triggered mail is an automated process where Direct Mail Campaigns are sent to your customers based on specific actions or events. This personalised approach leads to higher engagement, as messages are relevant and timely, boosting customer satisfaction and increasing ROI.
Why Triggered Mail for your marketing strategy?
Triggered marketing communications are a really useful way to get a message to customers at the right time, via the right channel.
Why Triggered Mail stands out:
- Timeliness
Triggered messages are sent in response to specific customer actions or events, ensuring that your communication reaches the audience at the right moment. Whether it’s a welcome mailer when a customer signs up or a reminder for an abandoned cart, these timely interactions keep your brand top of mind and drive engagement. - Relevance
By analysing customer data, triggered communications are highly personalised, making each interaction more meaningful. Personalised messages resonate better with customers, increasing the likelihood of conversion and creating a deeper connection with your brand. - Sustainability
One of the significant advantages of triggered communications is their alignment with sustainable practices. By only generating marketing activity when it is likely to deliver a return or response, you minimise waste and reduce your carbon footprint. This targeted approach means that your resources are used efficiently, supporting both your marketing goals and environmental responsibility.
Embrace multi-channel triggered marketing
With our multi-channel approach to triggered communication through email and direct mail, reinforces your brand identity, consistency and enhances overall campaign effectiveness.
Our comprehensive approach
With our multi-channel approach to triggered communication through email and direct mail, reinforces your brand identity, consistency and enhances overall campaign effectiveness. Being part of Eight Group we are able to widen our offering to deliver an end-to-end service, from strategic planning, creative and copy through to direct mail and email delivery. Meaning you have one contact, one company and endless marketing possibilities at your fingertips. Making your marketing effortless and impactful.
Creative and Messaging with Eight Create
Our division, Eight Create, develops consistent and compelling creative content. We ensure that your brand’s voice and visual identity are maintained across all triggered communications, creating a cohesive customer experience.
Triggered Emails with Marketlayer
Our email agency, Marketlayer, specialises in designing and deploying triggered email campaigns. From automated welcome mails to post-purchase follow-ups, we handle every aspect to ensure your emails are timely, personalised, and effective.
Triggered Direct Mail with Zap~post
In partnership with Zap~post, we extend triggered communications to direct mail. This integration allows you to reach your customers through multiple touchpoints, enhancing engagement and conversion rates. Whether it’s a personalised postcard after an online purchase or a tailored catalogue based on browsing behaviour, our triggered mail solutions are designed to complement your digital efforts.
Strategic Planning and Development
Our team of strategists and developers work closely with you to map out the customer journey and build an effective triggered marketing strategy. We analyse customer behaviours and design tailored journeys that guide them from initial interaction to conversion and beyond. Our development team brings these strategies to life with robust automation and integration capabilities.
Why choose us for your triggered Communications?
- Expertise Across Channels
Our deep understanding of both printed and online marketing allows us to create truly integrated campaigns that maximise impact. - Sustainable Practices
As a B Corp, we prioritise sustainability in every project, ensuring that your marketing efforts are not only effective but also environmentally responsible. - Personalised Solutions
We tailor our services to meet your specific needs, providing customised strategies that align with your business goals and customer expectations. - Seamless Integration
With our comprehensive suite of services, we ensure that your triggered communications are seamlessly integrated across all channels, providing a unified and engaging customer experience.
