Boundary Mail™ is a specialised targeted print and Leaflet Distribution service designed specifically for political parties, MP’s, Constituency Offices, councils, health authorities and the wider public sector.
Above all with our unrivalled expertise, we offer the ultimate solution for precise household targeting across UK constituencies, wards, council or many other boundaries, all under one roof. Ensuring that your communication efforts are directed towards the most relevant audience to optimise your marketing budget, campaign reach and results.
Our end-to-end solution covers everything from “boundary mapping”, printing and data management to distribution. Say goodbye to the stress of juggling schedules for multiple suppliers – we’ve got you covered!
What is Boundary Mail™?
Boundary Mail™ is an end-to-end solution which manages the boundary mapping, print, data and distribution of your campaign. Tailoring a combination of door to door, partially addressed mail, and optional leaflet delivery by Teams, to target 100% coverage of the exact UK boundary you’re aiming for. Say goodbye to wasted resources and hello to targeted and effective campaigns.
Let Boundary Mail™ take care of your communication needs, ensuring that your message reaches the right audience without any unnecessary expenses or resources.
Our dedicated team of experts will work closely with you to understand your unique requirements and deliver a tailored solution that exceeds your expectations.
Start your Boundary Mail™ today!Our expertise in targeting UK council & parliamentary boundaries
Stefan Mills, our in-house specialist, brings a wealth of experience and expertise to our team. With over 27 years of experience working with Royal Mail, Stefan has helped numerous clients develop effective data strategies either as a Data Consultant or an Electoral Mail Specialist.
In 2012, he transitioned to become a Media Specialist for the Government sector, where he successfully planned, executed, and evaluated direct marketing campaigns for clients in the Education, Central Government, Health, and Local Government sectors.
After that in 2015, Stefan further honed his expertise as a Letter Specialist in Royal Mail MarketReach working in the Government & Political Party sector. Working extensively with council and political parties to support their citizen and electorate mail campaigns.
Since joining our team at Eight Group in 2023, Stefan has continued to excel in creating and delivering targeted mail campaigns for clients in a range of sectors. This comprehensive end-to-end solution reflects his keen understanding of this market’s needs.
The Importance of Targeting Council & Political Boundaries
We understand the need for targeting specific boundaries particularly in the political, governmental and public sector. Whether it’s distributing council newsletters or magazines to their residents, MP annual reports and updates to their constituents or political parties and candidates. We have a solution for all.
As boundaries extend and cut through a variety of postcode sectors, simply targeting whole postcode sectors results in either:
- Canvasing a wider audience exceeding who it’s intended for at an additional cost.
- Items being delivered into a neighbouring council area or constituency causing issues, potential complaints and ‘brand’ damage.
- Or failing to communicate with 100% of the intended audience
None of these are desirable or viable options. Instead, we must adopt a more strategic and targeted approach that ensures your message reaches the right audience within the required boundaries – Boundary Mail™!
Jump start your boundary mailing todayHow targeting specific boundaries can enhance marketing efforts & engagement levels.
Proven political, government, and council mail results
Political mail is targeted to its audience. It’s no wonder that it has been proven by JICMAIL that, on average, it is interacted with by the electorate 3.9 times, reaching a staggering 1.14 people in each household.
Not only that, but it remains in the house for over 5 days, ensuring repeated exposure and engagement opportunities. To clarify, the impact of political mail is undeniable, as it prompts an impressive 3.31 actions per recipient. With over 70% of items being opened and read, demanding attention.
Furthermore, a remarkable 16% of these mailings spark discussions about the sender or the contents within the household….something that you want to happen!
Leaflet distribution targeting constituency boundaries is highly effective for political campaigns, as well as for the government and council sector. Gaining some impressive results!
Government and Council mail has the power to reach an impressive 1.16 citizens per household. It not only captures attention with an average interaction of 4.7 times, but also has a long lifespan of over 8.5 days. Furthermore, an astounding 75% of recipients open and read this mail, leading to discussions in nearly 30% of households. Source JICMAIL
The potential savings from targeting constituency, ward or council boundaries
With our targeted approach to local authority and parliamentary boundaries, you can rest assured that your citizen or electorate engagement efforts will hit the mark. By printing, mailing, and posting only to the exact quantity needed to reach your desired audience.
You’ll maximise the impact of your communications while minimising unnecessary costs.
This means that your intended audience will receive the information they need and deserve, without wasting resources on those who aren’t interested or live in a neighbouring area.
Moreover, you’ll make the most of your budget, ensuring you spend every penny wisely. Don’t settle for a scattergun approach – choose our targeted solution for guaranteed success.
Start your Boundary Mail™ Campaign HereWhy choose our end-to-end tailored mail solution
Experience a stress-free and successful campaign by entrusting your campaign management to a dedicated team that comprehends your vision from inception to completion.
Meanwhile, no more headaches of coordinating printers and distribution partners, hunting for accurate targeting, or juggling couriers and delivery dates. With just one contact, one team, one booking process and one successful campaign, you can bid farewell to stress and embrace hassle-free logistics.
Above all, add some much needed time back into your diary and focus on developing your next effective citizen and electorate engagement strategy.
Why choose Eight Days for your Boundary Mail™ solution
Combine the expertise of an established, award-winning print and mailing house with the unparalleled skills of Stefan Mills, who boasts nearly a decade of experience in executing flawless boundary match mailings.
Above all, you are on to a winning solution with a company that always strives to add value to their customers, rest assured you’re getting the best of the best.
So why wait? Let us help you achieve your next boundary mailing!
Examples of how Boundary Mail™ can be used:
- Political Campaign
- Communications from the local authority
- Council newsletters & notifications
- NHS and medical communications
- Broadband and telecom mailings
- Council tax and business rates mailings
- Postal ballot pack
- Highways Agency communications
- Local waste collection
- Environmental communications
- Library events & community mailings
- National park information
Quick fire Boundary Mail™ Q&A’s
Yes!
Print is at the heart of what we do and we would love to help bring your campaign to life by getting ink onto the page for you.
We know this will be helpful for local activist delivery.
Yes!
We aren’t ones to shy away from honing in and being precise, the targeting level of your audience is no different.
Yes!
We know the importance of thinking a step ahead to the future, and this applies to ensuring your next campaign is precise and inline with any new changes.
