Marketing Strategy

Understanding Your Business

We undertake audits to learn about your brand, your goals, your target audience, and your unique challenges. This foundational knowledge allows us to craft a marketing strategy that’s tailored specifically to your needs and then work with you ongoing to deliver it.

Comprehensive Audits

• Competitor Analysis
  We evaluate your competitors to understand their strengths and weaknesses and identify opportunities for your brand to stand out.
• Consumer Insights
  We research your target audience to gain insights into their behaviours, preferences, and pain points.
• Market Trends
  We stay on top of the latest trends and innovations in your industry to ensure your marketing strategy is cutting-edge and relevant.
• Multi-Channel Strategy Development
  Being channel agnostic means we leverage the best mix of online and offline channels to reach your audience effectively. Our strategy development includes:
• Digital Marketing
  We design and execute digital campaigns that encompass social media, email marketing, SEO, PPC, content marketing, and more.
• Offline Marketing
  Offline channels like print, direct mail, events, and out-of-home advertising are where we started. We integrate these with your digital efforts for a joined up approach.
• Integrated Campaigns
  Our integrated campaigns ensure a consistent message across all platforms, maximizing your reach and engagement.
• Sustainability Consulting
  As part of our commitment to sustainable marketing, we ensure we include sustainability in setting your marketing strategy.

Here’s how:

• Carbon Footprint Analysis
  We measure the carbon footprint of your marketing activities, both online and offline.
• Reduction Strategies
  We recommend and implement strategies to reduce your environmental impact, such as using sustainable materials for print ads or optimising digital campaigns for energy efficiency.

• Sustainability Reporting
  We provide detailed reports on your sustainability efforts, helping you communicate your commitment to stakeholders.

• Scalable Services
  Whether you’re a small startup or a large corporation, our services are scalable to fit your budget and scope.

• Ongoing Optimisation
  We continuously monitor and analyse the performance of your campaigns, making data-driven adjustments to optimise results.

• Strategic Implementation and Execution
  Strategic planning is just the start. Once we’ve set the plan, we support you to deliver it.

• Project Management
  Our dedicated project managers ensure that every aspect of your campaign runs smoothly, on time, and within budget.

• Creative Development
  Our creative team brings your campaigns to life with compelling visuals, engaging content, and innovative ideas.

• Performance Tracking
  We use advanced analytics and reporting tools to track the performance of your campaigns, providing you with clear insights and actionable data.

• Collaborative Partnership
  We believe in building strong, collaborative partnerships with our clients. When you work with Eight Group, you can expect:

• Transparent Communication
  We keep you informed every step of the way, with regular updates and open lines of communication.

• Expert Advice
  Our team of marketing experts is always available to provide guidance and support.

• Results-Oriented Approach
  Our ultimate goal is to deliver results that exceed your expectations and drive your business forward.

• Award-Winning Customer Service
  Our customer service team are ‘Printweek customer service team of the year’ for a reason!