Email Marketing
Having up-to-date and accurate customer data is essential for all marketing campaigns, from digital to print. By understanding who your target audience is, you can create a tailored message that speaks directly to them. Letting your data drive your marketing decisions.
Email marketing is an integral component for multi-channel marketing campaigns. Perfect for engaging audiences – whether it’s e-commerce, B2B, or upselling services – on big or small-scale operations alike.
Used appropriately, it can be a powerful tool to promote your brand and build customer loyalty. We can help you achieve a powerful email marketing strategy alongside creating, managing your email campaigns and reports through our email marketing agency, Marketlayer.
Our Comprehensive Email Marketing Services
Hands-on Management
We handle every aspect of your email marketing campaigns, allowing you to focus on other critical aspects of your business. Our bespoke solutions are tailored to meet your unique needs, ensuring your emails are an integral and impactful part of your multi-channel marketing strategy.
Industry Expertise
As part of Eight Group, Marketlayer empowers businesses with sustainability, marketing, and growth solutions for meaningful engagement and positive impact. With over 15 years of expertise, we lead the way in data-driven email marketing.
Email Strategy
A robust data strategy is the backbone of successful email marketing campaigns. Our data-driven approach ensures your messages reach the right people at the right time. By using data analytics to uncover valuable insights about your audience’s preferences and behaviours, we improve engagement rates, customer loyalty, and conversions.
Email Design
Our tailored service provides bespoke email designs to strengthen your brand and make you stand out from competitors. Whether you need time-saving templated designs or custom creations, our experts will work with you to deliver creative email designs that resonate with your audience.
Email Management
Our expert team manages your campaigns from start to finish, bringing years of experience, industry best practices, and a personalised approach. Every email is designed, drafted, and delivered with precision, blending technology and personalisation for optimal results.
Email Reporting
We offer extensive, customisable email reporting to evaluate your campaign success. Reports include key metrics like open rates, click-through rates, and conversions, along with insights into audience behaviour. This data helps refine targeting and segmentation strategies for future campaigns.
Technical Advancements
Our advanced features enhance your email marketing strategy:
- Direct Mail Integration: Align physical mail with email efforts for a cohesive multi-channel strategy.
- SMS & WhatsApp: Boost engagement with direct messaging capabilities.
- Carbon Calculations: Measure and reduce the environmental impact of your email campaigns.
- Design Best Practise Critique AI: We utilise AI-driven analysis to ensure visual appeal and user experience.
- Rich Business Messaging (RBM): Send engaging, personalised messages with interactive elements.
- Next Customer Action Service (NBA): Identifies the most impactful content for each customer.
Why email marketing is important
Email Marketing is a pivotal element of your overall marketing strategy, enhancing your efforts and magnifying your message to boost conversions. It allows you to guide and support your customers on their discovery journey with your company through direct and personalised communication.
Integrate email marketing with your offline activities to create a unified approach that strengthens your customers’ journey through the four crucial stages: awareness, consideration, conversion, and retention.
- During the awareness phase, emails serve as ambassadors, introducing customers to a brand’s identity and its value proposition. Serving as a reinforcing reminder of your Door drop campaign message. This strategic combination not only drives footfall but also boosts sales by leveraging offers and sparking curiosity.
- During the consideration stage, targeted emails serve as educational resources, offering comprehensive details to assist potential customers in their decision-making. These emails complement your printed materials, from catalogue mailings to direct mail and in-store information leaflets, by providing additional information and insights.
- The conversion phase transforms emails into powerful catalysts, persuading recipients to take actions that reinforce their commitment. They are ideal complements to offer mailings, whether it’s through highly personalised, targeted discounts that boost online sales or general offers designed to increase in-store purchases.
- As customers progress into the retention phase, utilising emails to boost loyalty and fortify the customer-brand relationship becomes key. Enhancing the overall membership experience working hard alongside your membership mailings and members area on your website.
By seamlessly integrating email marketing with your offline efforts, you create a robust marketing strategy that works harder across all four key areas, driving impactful results and enhancing customer engagement.
Tap into powerful email marketing…How to improve your email marketing?
Using our data services is crucial to maximising your email marketing efforts. From accurate and current lists, to targeted and successful campaigns. Helping you to create deeper connections, higher engagement rates and conversions.
Data Management
Marketlayer ensures your email data stays up to date, removing unsubscribes, duplicates, incomplete email addresses. Remaining accurate and relevant for future targeting & marketing.
Data Cleansing
We cleanse and prepare your email data to ensure accurate lists and reduce bounces, keeping your email data up to date by removing unsubscribes, duplicates, and incomplete addresses.
Customer Profiling
Our data profiling service analyses customer behaviours, preferences, and engagement levels, leading to targeted, successful campaigns.
Data Segmentation
Effective campaigns require data segmentation to send tailored messages to the right audience at the perfect time. Our experts create segments based on your audience’s interests and behaviours.
Personalisation
We craft highly personalised email campaigns that resonate on a personal level, fostering a deeper connection and enhancing customer experience.
A/B Split Testing
We compare different versions of emails to determine what resonates with your audience, leading to higher engagement rates and conversions.
The Advantages of Email Marketing
Why do businesses love marketing with emails? Because it’s a game-changer that prompts action and stays in the inbox until a decision is made. It’s not just about building relationships; it’s a traffic-driving, segmentation-savvy, and an A/B testing wizard that speaks directly to your audience’s interests.
Key Advantages:
- Cost-Effective – Bid farewell to expensive set-up costs – your budget-friendly choice with ongoing low cost per impression.
- Global Reach – Break down geographical barriers and instantly connect with a global audience.
- Direct Communication – Land straight in your audience’s inbox, creating a personalised and intimate engagement channel.
- Prompt Action – Emails are action magnets, driving footfall to your store, clicks, purchases, and form submissions when used with a clear call-to-action.
- Measurable Metrics – Dive into detailed analytics to track open rates, click-through rates, and conversions for campaign optimisation.
- Segmentation and Personalisation – Tailor content based on demographics, behaviours, and preferences for maximum relevance and engagement.
- Automation – Set up triggered emails effortlessly, saving time and ensuring timely and relevant communication.
- High ROI – Enjoy a consistently high return on investment with low costs and high conversion potential.
- Brand Awareness – Keep your brand top-of-mind with regular communication that reinforces your identity.
- Easy to Share – Let your subscribers become advocates by easily sharing your content with friends and on social media.
- Mobile-Friendly – Adapt to the mobile era with responsive designs for emails that look good on any screen size.
- Quick Deployment – Respond swiftly to time-sensitive promotions, announcements, or event invitations with rapid email campaign creation.
- Integration with Other Channels – Create a cohesive marketing strategy by seamlessly integrating emails with other channels.
- Continuous Improvement – Refine your strategy through A/B testing and analytics, ensuring ongoing engagement and stellar results.
The benefits of using email as part of a multi-channel campaign
Integrating email into a multi-channel campaign has significant advantages across both online and offline channels.
In the digital realm, email provides a direct and immediate avenue for personalised communications, enhancing engagement and fostering customer relationships. When synchronised with offline channels such as direct mail, OTP advertising or events, email ensures a seamless and cohesive brand experience.
Kickstart your multi-channel marketing success now!What is email marketing?
Email marketing is an effective digital communication channel. Landing your message into your customer’s inbox. Making it the perfect marketing duo with direct mail, targeting the inbox and the letterbox.
Offering the ability for your business to connect with your customers, promote products or services, building upon relationships in-between purchases. Ultimately enhancing your brand awareness, driving conversions, leads, and getting you closer to achieving your marketing goals.
Ready to harness the benefits of emails?Permissions & Regulations
Make sure you are well-versed in the email regulations that are applicable in your country, and in some cases, even internationally. When you choose to work with us, for your marketing needs, it is still your responsibility to provide us with email data lists that are compliant with the relevant regulations.
These regulations are determined by both your location and the location of your subscribers, so it is your duty to stay informed about the specific laws that pertain to you.
For example here is a quick glimpse of a few marketing email regulations by country:
- The European Union – General Data Protection Regulation (GDPR)
- Australia – Spam Act of 2003
- Brazil – Lei Geral de Proteção de Dados Pessoais (LGPD)
- United States – CAN-SPAM Act
- Canada – Canadian Anti-Spam Law (CASL)
Dive into a full list which has a comprehensive list of countries, the consent requirements and possible fines for breaking them.
Elevate your campaigns with a click…The Challenges of Email Marketing
While email can be the ideal method for connecting with customers, generating new leads, and fostering crucial business connections, it is not without its limitations such as:
- Overcrowded Inboxes: The prevalence of promotional emails can lead to inbox clutter, making it challenging for your messages to stand out and increasing the likelihood of them being overlooked or marked as spam.
- Spam Filters and Deliverability: Strict spam filters can sometimes misclassify legitimate marketing emails as spam, affecting deliverability rates and potentially causing your messages to end up in recipients’ spam folders.
- Privacy Concerns: Heightened concerns about privacy and data protection may make users hesitant to provide personal information, impacting your ability to personalise campaigns and tailor content effectively.
- Mobile Compatibility Issues: Crafting emails that are compatible with various devices, especially mobile phones, can be challenging. If emails & websites are not optimised for mobile viewing, it may result in a poor user experience and decreased engagement.
- Size limit: Large emails can result in slow loading times or failures, leading to potential customers becoming disinterested.
And that’s why we’re here to help. We can guide you through these obstacles to limit their impact so you can be sure you’re able to use email as a supporting channel to its fullest. Reach out to our Email Marketing Team who can deliver your next email campaign.
