- 50% cost reduction
- Sales uplift of 30% month 1,
50% month 2, 60% month 3 - 400% uplift in daily bookings
- 400 new customers acquired
- Data cleansing increased ROI immediately by circa 20%
How did we approach this Direct Mail marketing campaign?
We assigned a dedicated account manager who brought in a variety of Eight Group specialists at key points to improve the mailing from data, design & creation, and postage through to print and production.
Analysing Eastons’ existing customer data after a free data health check gave insights into the quality and health of the data. From this starting point, we removed duplicates, and incorrect/incomplete addresses, amended errors/abbreviations, remove deceased & gone away records and completed missing data where possible.
Eight Group then suggested segmenting the data into 3 segments: (i) UK & Continental Holiday Brochure only, (ii) Day Excursion Brochure only, (iii) Both Brochures.
As a more considered data-driven approach could deliver significant savings, and ROI whilst still driving sales.
Reviewing previous mailings we altered the mailing pack so it would benefit from both machinability and responsible/sustainable bulk mail discounts.
Why data solutions?
Data is the driving force behind every marketing campaign.
The strength of the data directly impacts the marketing campaign and its outcomes. Once the data has been collected and analysed it can provide key insights to make better-informed decisions that can result in greater impact. Thanks to our data services and our trusted experts we can guide you on how to make the most of your data and discuss ways it can be best utilised.
Want to see how our data solutions can benefit your business?
Get in touch and we’ll help you to bring something memorable (and sustainable) to life.
Contact Us
What Easton’s said
“We at Eastons Holidays have been working with Karena (our dedicated account manager) and the rest of the team at Eight Group for over two years now. After many years with the same company, we felt it was time for a completely new direction with our printed advertising, and we have never looked back!
Right from the word go, the process has been seamless! From gathering ideas, brainstorming and coming up with more contemporary designs, and even trying to find ways to make our brochure mailings more environmentally friendly, these guys have a solution to everything.
We can now tailor our mailouts to specific segments of our clientele based upon interests, age and travel history. And since working with Eight Group we have eliminated the use of plastic wallets, meaning that 100% of our distribution can be recycled.
Our brochure is more user friendly, and thanks to the design team, is streamlined when it comes to content.
Having one point of contact – who is genuinely happy to spend time with us in our offices – getting to know us and to manage our projects means we have built up a brilliant working relationship, and our account manager fully understands our business model, and is able to make suggestions based upon her knowledge of our business.
Gone are the days of repetitive designs and wasted mailings (our returns on mailouts are now absolutely minimal, meaning that the process is more cost effective, not just on the brochure itself, but also on the production and mailout too). We’ve saved money, time, and effort ever since we started work with Eight Group.
The team have also gone out of their way to also enhance our other marketing, from providing video snippets of the production for our social media channels (to generate interest before the brochure lands on doormats), to producing banners for our email and Facebook pages which incorporate the latest brochure designs.
Their customer service is second to none and we would wholeheartedly recommend Eight Group for both small and large scale projects and applaud their forward thinking when it comes to project designs and marketing inspiration”
Claire Smith
Finance & General Manager
Eastons Holidays
