The digital world moves fast, and standing out takes more than just being present. At Eight Digital, we equip your business with the insights needed to thrive through our comprehensive digital audits.
What is a Digital Audit?
Our audits are more than just a health check for your online presence; they are detailed investigations designed to uncover opportunities, tackle challenges, and provide clear, actionable recommendations tailored to your business goals.
Here are the kinds of things we can incorporate into your audit:
| Feature | Output |
|---|---|
| SWOT Analysis | Evaluate strengths, weaknesses, opportunities |
| Website Performance Review | Enhance usability, navigation, and conversions |
| Competitor Analysis | Stay ahead by knowing the competition |
| SEO Audit | Keyword research, technical, content strategy |
| Social Media Review | Engagement rates and channel strategy |
| Google Analytics Audit | Precision tracking and insightful data |
| Paid Activity Review (PPC, Display, Social etc) | Optimise return on investment |
| Content Review | Inform new strategy with tailored content insights |
| Email/CRM Review | Enhance engagement through targeted communication |
Setting the Scene with SWOT Analysis
Every successful strategy starts with knowing where you stand. That’s why our audits begin with a robust SWOT Analysis. By identifying your strengths, weaknesses, opportunities, and threats in the digital space, we establish a clear starting point. This initial step forms the foundation for data-driven strategies that work, ensuring every move forward is backed by insight.
A Holistic Approach to Performance and Usability
Your website is often the first interaction customers have with your brand, and first impressions count. Our audits dig deep into your website’s performance, examining usability, navigation, conversion rates, and data flow. We don’t just point out problem areas; we prioritise solutions that enhance the user experience, helping your site work smarter to convert visitors into loyal customers.
Competitor and SEO Analysis
To stay ahead, you need to know what your competitors are doing and how to outshine them. Our audits include detailed competitor analysis, uncovering strengths you can leverage and gaps you can fill. Alongside this, our expert SEO Audit ensures your site ranks where it matters. From keyword research to technical SEO, on-page and off-page optimisation, and content strategies, we deliver a roadmap to boost your search visibility, offer opportunities and keep your business competitive.
Social Media
The right message on the right platform can transform your brand’s reach. Our audits review your social media presence to measure how your audience is engaging and determine where you can do better or more. We analyse your content to ensure it resonates with your target audience, helping your message feel relevant, fresh, and impactful.
Content Review & Optimisation
A well-crafted content strategy is crucial for engaging your audience. Our content review provides tailored insights to inform your new strategy, ensuring that your messaging aligns with your brand and resonates with your audience. We offer practical optimisation suggestions that elevate your content’s effectiveness – visit our Eight Create Copywriting department to find out more information.
Analytical Precision with Google Analytics
Data insights guide smarter decisions. That’s why we conduct thorough Google Analytics audits to evaluate how well your marketing and campaigns are working. We then use this refined data to provide sharper insights & guidance. Additionally, we review your email marketing campaigns, offering recommendations to improve delivery, engagement, and conversions.
Email Marketing and CRM Review
Our email marketing and CRM reviews focus on enhancing engagement through targeted communications. We analyse your campaigns to offer recommendations that improve delivery, engagement, and conversions, ensuring your communications are both effective and efficient.
Maximising Your Marketing Investments
Are you getting the most from your paid advertising? Could your social or PPC campaigns do more? Our audits take a closer look at your paid campaigns, identifying areas where your investment could drive a greater impact. By aligning paid activities with your broader marketing strategy, we make sure all your resources are working as hard as possible for you.
Aligning Digital and Marketing Strategies
A strong digital presence must work seamlessly with your overall marketing plan. Our digital audits don’t just focus on the digital side of things; they consider the bigger picture – integrating our findings into an overarching, cohesive strategy. We uncover hidden opportunities and identify tangible improvements, empowering your business/brand to move forward with confidence and clarity.
Engage with Eight Group and Start Your Digital Audit Today
Our digital audits go far beyond surface-level reviews. We provide actionable insights, clear recommendations, and strategies built to deliver results. With a solutions-focused approach and unrivalled expertise across multiple industries, we’re here to help you unlock your business’s potential.
Get in touch today and discover how we can illuminate opportunities, sharpen your strategies, and drive meaningful growth. Don’t just keep up with the digital landscape; get ready to lead.
