With Royal Mail’s postage options and incentives constantly evolving, our expert team stays up-to-date on the latest schemes and can advise you on any current opportunities you may be eligible for. Trust us to help you save money on your mailings and make your campaigns work even harder!

Advertising Mail Postal Incentives

Postal incentives for advertising mail can provide a range of benefits, from encouraging first-time users to explore a relatively untapped marketing resource, to increasing advertising growth and volume of those already mailing. These incentives can also be used strategically to boost your long-term direct mail strategy and ensure timely delivery of your marketing materials.

“70% of people say that mail, rather than email, makes them feel valued”

Market Reach

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Advertising Mail Growth Incentive

• Ideal for those who plan to mail higher volumes in the same period as last year.
• Minimum incremental volumes of 150,000 letter or 75,000 large letter items
• 12 month timescale
• Earn up to 20% credit depending on incremental volume of eligible mail.
• Could then lead onto Advertising Volume Commitment incentive as long as the volume retains or grows in volume after 12 months.

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Testing and Innovation Scheme (TIS)

• Ideal for brands looking to innovate, test and experiment with their mail advertising.
• To qualify you must do a test mailing to 4,000 – 200,000 recipients, or 10,000 for partially addressed.
• 6 month timescale or a single one-off campaign.
• Earn up to 10% credit for those exploring a standard test
• Earn up to 15% credit for those exploring an exceptional test
• Earn up to 7% for those testing with Partially Addressed letters.
• Maximum of 1,000,000 mailing items.

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First Time User Incentive

• Ideal for companies who have not explored advertising mail as part of their marketing mix before or if they have it must have been at least 24 months prior.
• To qualify you must post a minimum of 4,000 advertising mail items or 10,000 Partially Addressed Mailers.
• 12 month timescale
• Earn up to 20% in postage credits on advertising mail,
• Earn up to 7% on Partially Addressed letters
• Maximum of 1,000,000 mailing items.

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Publishing Mail Incentive

Publishing Mail incentives offer discounts and rewards for those who post new titles, experiment with new mailing strategies, or increase mailing volume. Take advantage of these incentives to save on postage costs and promote your publications!

First Time User Incentive

• Ideal for those looking to retain their publishing mail volumes
• To qualify you must have mailed 250,000 items the previous year
• You must also plan to mail 95% of last years volumes this year
• 12 month timescale
• Up to 2% credit available on eligible subscription mail.

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Business Mail

Looking to save on postage costs for your business? Consider taking advantage of Business Mail incentives. By trying out new mailing campaigns or testing new applications, you may be eligible for rewards and credits that can help boost your business while also saving you money on postage. Don’t be afraid to try something new and see what uplift it can bring to your company.

“25% of UK adults bought something or made a payment or donation as a result of receiving mail”

Market Reach

Testing and Innovation

• Ideal for brands looking to innovate, test and experiment with their business mail.
• To qualify you must do a test mailing to 4,000 – 200,000 recipients
• 6 month timescale for a series or tests or a single one-off campaign. Please note there is a 12 month extension available in some instances.
• Earn up to 10% credit for those exploring a standard test
• Earn up to 30% credit for those exploring an exceptional test
• Earn up to 10% per item for roll out
• Maximum of 1,000,000 mailing items.

When it comes to sending mail, postage can quickly add up and eat into your budget. That’s why it’s important to find ways to make your marketing budget go further. One way to do this is by taking advantage of money-saving incentives. Our experts can help simplify the application process for these incentives, saving you time and money in the long run.

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Are there other ways I could explore saving on postage costs?

Yes! As a mailing house we can help advise you on selecting the right postage for your mailpack and volume. It can make a huge difference to your budget. As a mailing house, postage is a key area of our expertise. We know the ins and outs, the technical jargon and know how to make your project as cost effective as possible.

As part of our service we will always look at and factor in:

Your landing date

We will factor in print and production time alongside your ideal direct mail landing date and marketing budget. If it was a tight turn around which needed to arrive quickly, First Class postage is your best bet. However, if you’re not in a rush, Second Class postage or even economy postage could be a more cost-effective option.

Mailpack size & weight

When creating your mailing packs, it’s important to consider the size and weight of your materials. Remember that larger or heavier packs may result in higher delivery costs, so choose your formats wisely to stay within budget.

Machine readable fonts

To help keep mailing costs low, we recommend using machine-readable fonts for addresses. This allows for automatic processing of your mail, ensuring efficient delivery.

Volume discount

If you have a large volume of mail to send, you may be eligible for significant discounts. The more you send, the more you can save on postage costs.

Sortation discount

Depending on your mailing volume we may be able to sort your mail which can grant a postage discount. It’s a charged service but it can save you money in the long run, so it’s worth weighing up the costs.

We’ll always factor these aspects in when working on your projects regardless if it’s with or without any additional postal incentives. Speak to our postage experts today to see how we can find additional postage savings for you.