Eight Group Joins the Carbon Balanced Print Programme
1st September 2025 · 5 min Read
Eight Group has been working towards ensuring exceptional marketing goes hand in hand with environmental responsibility. From our B Corp certification to our carbon-neutral operations since 2021, Sustainability isn’t just something we think about, it’s at the heart of everything we do.
Today, we’re taking another significant step forward in our sustainability journey. From 1st September 2025, Eight Group officially becomes a Carbon Balanced Printer, joining the prestigious Carbon Balanced Paper Programme powered by World Land Trust and delivered by CarbonCO.
Building on Strong Environmental Foundations
Our commitment to environmental responsibility runs deep. Eight Days, the originating roots of Eight Group offering digital print and mail, has been carbon neutral since 2021 through a partnership with Carbon Neutral Britain. As we evolved into Eight Group, bringing together print, creative, consultancy, and digital marketing services, our sustainability commitments naturally expanded too.
This transition to Carbon Balanced Paper represents a comprehensive, group-wide commitment that spans every channel, every campaign, and every sheet of paper we produce. Our clients expect this level of environmental leadership, and we’re proud to deliver it.
Why Carbon Balanced Print Matters
As a Carbon Balanced Printer, our new programme supports verified conservation projects through World Land Trust, funding the protection of some of the most biologically significant and threatened habitats on Earth.
Our partnership with CarbonCO enables us to:
Offset unavoidable emissions related to print and paper production
Support global reforestation and forest protection projects in Mexico, Uganda, and Guatemala
Access verified carbon data for transparent customer reporting
Use the trusted World Land Trust mark on qualifying campaigns
Lance Hill, CEO of Eight Group, explains the decision: “Eight Days has been certified carbon neutral since 2021, which was in partnership with Carbon Neutral Britain. As our business evolved into Eight Group, we took time to evaluate our partnerships and alignments. As a fellow IPIA member, it made sense to switch to Carbon Balanced Paper and World Land Trust to ensure fuller measurement of our carbon footprint.“
How this partnership benefits our clients?
Whether you’re a retailer working towards ambitious carbon goals, a charity balancing performance with purpose, or a healthcare organisation meeting sustainability mandates, this partnership delivers measurable value:
Enhanced Sustainability Credentials: Your print marketing directly contributes to forest conservation and restoration projects worldwide. Transparent Reporting: We are able to request the paper carbon offset per project support your environmental reporting requirements. Trusted Certification: Use the recognised World Land Trust logo to communicate your corporate responsibility to stakeholders. Carbon Consultancy: Alongside being able to measure your paper carbon by project we can also help with our sustainability consultancy service helping to further measure, reduce, and offset all emissions across your entire marketing portfolio.
Our Sustainability Mission
This move to Carbon Balanced Paper sits within a much broader sustainability framework. Our achievements include:
B Corp Certification with audited practices across governance, workers, community, and environment
Continuous client collaboration to engineer lower-impact marketing formats and materials
Paul Opie, Partnership Director of CarbonCO, welcomed the partnership: “Eight Group’s commitment to sustainability is embedded as a pillar of their business, which makes a measurable difference as we transition to a low-carbon economy.“
The World Land Trust is a globally respected conservation charity (charity no. 1001291) dedicated to protecting the world’s most biologically significant and threatened habitats, acre by acre.
Since its foundation in 1989, the World Land Trust has played a pivotal role in preserving tropical forests and other endangered ecosystems. Their efforts have led to the protection of over 2,973,486 acres of land, the planting of more than 3,114,186 native trees, and the safeguarding of over 13,066 species. By supporting verified conservation projects in regions like Mexico, Uganda, and Guatemala, the World Land Trust ensures critical habitats are secured for future generations.
Through the Carbon Balanced Print programme, funds directly contribute to these conservation efforts, enabling us to reduce the environmental impact of your campaigns while supporting vital global reforestation and habitat protection. Partnering with the World Land Trust aligns our mission with a trusted organisation making measurable, lasting contributions to the planet.
Ready to Print with Purpose?
If you’re seeking a marketing partner that prioritises environmental impact alongside exceptional results, we’re ready to support your goals. Whether you’re planning direct mail campaigns, exploring multi-channel strategies, or rethinking your print formats entirely, we’ll help you achieve outstanding outcomes whilst meeting your sustainability values.
Our sustainability consultancy services provide comprehensive guidance on measuring, reducing, and offsetting emissions your marketing activities. From initial audits through to ongoing reporting, we ensure your campaigns deliver both performance and purpose.
Contact our team at solutions@eightgroup.co.uk to discover how Carbon Balanced Print can enhance your next campaign.
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