From Brief to Broadcast Podcast | Print & Digital Marketing Insights

From Brief to Broadcast is Eight Group’s deep-dive podcast exploring the ideas, people and strategies shaping modern multichannel marketing.

Each episode brings together real conversations with our team, clients and partners as we unpack what’s working across print, digital and creative and why. From customer journey thinking to triggered mail, personalisation, sustainability and campaign performance, this is where we share the thinking behind the work. Browse our episodes below, catch up on the latest conversations, and discover practical insights you can apply to your own marketing challenges.

Episode 5 – Inside the Printing Charity with Neil Lovell

The printing industry has a support system many don’t even realise exists. In this episode, Lance Hill and Neil Lovell explore how the Printing Charity has spent nearly 200 years supporting professionals across print, publishing and allied trades from financial aid. Helplines to developing future talent and why its role is more important than ever today.

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Episode 4 – Inside the Evolution of Print Technology with Andy Clyde

Digital print is closing the gap on litho… but are most marketers overlooking the stage that matters most? Lance Hill and Andy Clyde unpack how print technology has evolved, why pre-press still defines quality, and what every brand should understand before sending artwork to print.

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Discover why poor data undermines marketing performance before campaigns even launch. Tom Oldershaw and Graham Tomblin explore clean data, attribution, GDPR, and multichannel success in this episode of From Brief to Broadcast.

Episode 3 – Your Marketing Isn’t Failing, Your Data Is

Most marketing campaigns don’t underperform because of weak creative or the wrong channels, but because the data behind them isn’t working hard enough. In this episode Tom and Graham Tomblin unpack why clean, compliant data is the foundation of effective marketing, exploring profiling, attribution, and why direct mail remains a powerful touchpoint in modern multichannel campaigns.

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Eight Groups Podcast From Brief to Broadcast episode 2, on the role of triggered mail in modern marketing

Episode 2 – Why Digital Brands Are Turning Back to Direct Mail

Our CEO Lance Hill and Andrew Curran, Founder of Arc X-Media and Zap~Post, shares how data-driven, triggered direct mail is helping brands re-engage customers at key moments in the journey. The conversation explores the practical role of CRM, AI, and attribution in modern marketing, and why offline channels are proving increasingly powerful when digital reach and attention start to plateau.

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Episode 1 – Joining Up Print & Digital for True Multichannel Marketing

Tom and Rebecca Bailey reveal how brands can break down the silos between print and digital to build a truly joined-up customer journey. From discovery sessions and triggered mail to attribution, personalisation and channel planning, this episode explores the practical steps marketers can take to make their campaigns work harder across every touchpoint.

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