From Brief to Broadcast is Eight Group’s deep-dive podcast exploring the ideas, people and strategies shaping modern multichannel marketing.
Each episode brings together real conversations with our team, clients and partners as we unpack what’s working across print, digital and creative and why. From customer journey thinking to triggered mail, personalisation, sustainability and campaign performance, this is where we share the thinking behind the work. Browse our episodes below, catch up on the latest conversations, and discover practical insights you can apply to your own marketing challenges.
Episode 1 – Joining Up Print & Digital for True Multichannel Marketing
Tom and Rebecca reveal how brands can break down the silos between print and digital to build a truly joined-up customer journey. From discovery sessions and triggered mail to attribution, personalisation and channel planning, this episode explores the practical steps marketers can take to make their campaigns work harder across every touchpoint.
Watch episode 1 on YouTube Watch episode 1 on Spotify Watch episode 1 on Apple
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