Tag: Print Procurement

The Hidden Cost of Late Print Marketing Decisions

7th January 2026

It is a common misconception in marketing boardrooms that print is expensive. When budgets are tight, physical channels are often the first to be scrutinised.

Yet, when you analyse the final invoice of a print campaign, the raw cost of ink on paper is rarely the primary driver of high expenditure.

More often, one of the hidden cost drivers is timing.