Local Marketing Services
Let us take care of all your printing needs
We’re an award-winning independent printer and mailing house specialising in print, postage and direct mail. We’re based in Nottingham, UK established in 2007, we are proud to serve customers in our local area of Nottinghamshire and surrounding counties.
Let’s start here
Tell us a bit about you & your printing needs
Let’s get on the right track and start saving you time, money & resources!
The benefits we can offer your company
We’re confident that with our help, using smart mailing and postage campaigns, we can help you enjoy:
- Cost savings
- Postal discounts
- Improved response rates
- High quality print materials
- Better targeting & segmented mailings.
Our team won two national awards for customer service in 2022: safe to say, we’re not a one-size-fits-all kind of business. From day one, we’ll work as part of your team, helping to elevate your marketing and boost results.
We have been working with Karena (our dedicated account manager) and the rest of the team atEight Days a Week Print Solutions for over two years now. After many years with the same company, we felt it was time for a completely new direction with our printed advertising, and we have never looked back!
Claire Smith
Finance & General Manager
We know what we’re talking about when it comes to direct mail, data cleansing and postage optimisation.
View our awards, accreditations & partnerships
Get in touch today
Case study: Helping a leading coach company
In recent years, we took on a new client: Norfolk’s leading coach travel company has over 70 years of experience, but they needed our help.
At a glance
Mass mailings. No targeting. No plan.
The client had never looked at their overarching business plan in any depth or reviewed their marketing in detail. They had used the same suppliers for decades, always receiving the same level of service and paying the same, ever-increasing prices.
Delving into the details
Data analysis and segmentation.
First off, we reviewed the company’s business plan and ran a complete audit of its data. With access to the customer database, the Eight Days A Week team were able to analyse, segment and identify which leads would be most likely to take further action. This resulted in a smaller, but more targeted list for mailings, reducing costs and increasing response rates.
The redesign
Redesigned. Readable. Recyclable.
We worked with a design team to create a new, stand-out brochure with strong branding and easy-to-read layouts. Colour coding was used to clearly define the sections inside and we employed sustainable paper packing to make a positive impact the moment it landed on customer doormats.
Addressing objectives
Brand awareness, USPs, heritage.
Our client’s usual mode of promotion was a large, poly-wrapped multi-item mailing, containing their main brochure and a swathe of leaflets. They weren’t giving their customers enough encouragement to buy, shouting about their USPs or heritage, or making it easy to book – and the format of the package didn’t qualify for any mailing discounts. Their mailpack needed a design refresh and some strategic thinking to make the company appear modern, accessible and attractive.
Our mailing solutions
Postal discounts and machinable mailpacks.
As a Royal Mail Premier Partner, we reviewed the mailing size, paper type and format to ensure that the whole package was both machinable and eligible for large postal discounts, so we could pass these savings on to the customer
The Results
50%
Reduced Costs
Increased ROI
Overall, we reduced our travel client’s mailing costs by 50%, through a combination of data cleansing, postal discounts, an updated design and format, improved paper type and the removal of unnecessary mailings.
50%
Reduced Costs
Reduced Costs
Overall, we reduced our travel client’s mailing costs by 50%, through a combination of data cleansing, postal discounts, an updated design and format, improved paper type and the removal of unnecessary mailings.
20%
Improvement in ROI by strategy
Increased ROI
By removing unusable records and only sending targeted brochures to those customers who had expressed interest in the coach company’s services or were likely to book with them, unnecessary spending was eliminated and ROI immediately increased by 20%.
4x
Increase in daily calls & bookings
Improved engagement
The changes to the mailing format were very well received and, in the month after it landed, our client saw a their daily calls quadruple and increased coach tour bookings.
400
new customers
An influx of new customers
This mailing revamp landed our client over 400 new customers, indicating that the promotional material was being shared and the additional marketing we activated was hitting home. Since then, we’ve gone on to make frequent updates and mailing modifications to keep engagement and sales high, and costs as low as possible.
30%
uplift in the first month of sales
Uplift in sales
The reduction in the client’s mailing volume had zero impact on their sales volume. By targeting customers more effectively, they experienced an uplift of 30% in the first month.
Their customer service is second to none and we would wholeheartedly recommend Eight Days for both small and large scale projects and applaud their forward thinking when it comes to project designs and marketing inspiration
Claire Smith
Finance & General Manager
Could we improve your mailings?
Get in touch to find out:
solutions@edwps.co.uk
0115 794 0051
